By Michelle Graff
London--De Beers parent company Anglo American announced a number of management changes Tuesday that are designed to aid in the company’s marketing and turnaround strategy, changes that bring a De Beers executive into a top position.

Bruce Cleaver, currently the executive head of strategy and corporate affairs for De Beers, has been named group director of strategy and business development at Anglo American. He had been with De Beers since 2005.

In his new role, Cleaver will be responsible for the analysis of global economic and commodity specific trends to “inform the group’s strategy in a more volatile market environment,” Anglo said. He also will continue to serve on the board of De Beers as a non-executive director.

De Beers Chief Financial Officer Gareth Mostyn will move to the role of executive head of strategy and corporate affairs for De Beers. His replacement will be named “in due course,” according to Anglo.

Meanwhile, Peter Whitcutt has been appointed as CEO of the Anglo’s marketing business. He previously served as group director of strategy, business development and marketing for Anglo, a role he’s been in since 2013.

Paulo Castellari also announced his decision to step down from his role as the CEO of Anglo American’s iron ore business in Brazil to pursue other opportunities. He will stay in this position through the end of the year. According to the company, Castellari led the Minas-Rio project through its most critical stages over the last three years, ensuring that the operation was delivered safely and within its revised timeline and budget.

The news of the management changes comes as Anglo tries to turn around its struggling performance of late, including a share price that has fallen more than 60 percent so far this year, according to The Wall Street Journal, as commodity prices continue to drop.

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