By Michelle Graff
Brad Campbell, Sarine Technology’s new vice president of sales
New York--Brad Campbell has been appointed vice president of sales at Sarine North America.

Campbell has more than 35 years of executive-level experience in the diamond jewelry industry, with his former positions including president and vice president of merchandising at Morgan Jewelers and as a member of the buying committee for the Leading Jewelers Guild.

Most recently, he consulted and coached jewelry retailers, buying groups and manufacturers in the development of new retail solutions to grow their businesses.

Campbell’s appointment comes on the heels of Sarine Technology’s “Sarine Profile,” a recently launched suite of solutions that aim to enhance the online sales experience, connect to the in-store environment and support the diamond sourcing process.

“At Sarine, my ultimate goal will be to serve the ever-changing needs of millennial consumers, in order to meet and exceed their expectations of our industry. I look forward to working together with diamond retailers and their suppliers to enhance the diamond buying experience,” he said.

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