Print
Austin, Texas—MVI Marketing just released the latest in its series of short videos in which engagement-ring-shopping consumers are asked what brands they like, how much they want to spend and where they shop.

Released last Wednesday, the 2-minute-and-46-second video features three couples, two of whom—Poonam and Sham of Jersey City, New Jersey, and James and Sarah of Chicago—want to spend a maximum of $6,000 on their engagement rings while the third couple has a much larger budget—up to $15,000. Faith, who is engaged to Sean, said she wants “whatever ring makes me feel the best.”

WATCH: The MV Eye’s Latest Round of Engagement Ring Interviews

In the video, all three seem to be fine with the idea of buying a lab-grown diamond, citing the opportunity to still get a high-quality stone but for less money.

James and Sarah, the Chicago couple, also brought up the environment and “ethics.”

James said of man-made diamonds: “They cost less, the ethics practices make me feel like I’m a part of something bigger than myself, and it helps to know they won’t harm the Earth,” while Sarah added: “Lab-grown diamonds are in. Easy on the pockets and also the [ethics] behind them.”

Another interesting takeaway from the video: The name “Tiffany” came up more than once, while two of the women expressed their desires for a simple solitaire style, which surfaced as a trend in National Jeweler’s 50 Jewelers/50 States series.
RELATED CONTENT: Consumers Saw Lightbox. Here’s What They Wanted to Know.
The video can be seen above, on YouTube or by filling out a form on MVIMarketing.com.

MVI Marketing did two previous videos on “The Engagement Ring Shopping Experience,” one in October 2018 and the second in February 2019.

In those, they discuss shopping online versus in stores, diamond shape preferences and the benefits of buying a ring from an independent jeweler instead of a large chain. (Tiffany comes up again.)

Both videos are less than 3 minutes long and can be seen on The MV Eye YouTube channel.

|Subscribe >



Copyright © 2019 National Jeweler. All Rights Reserved.