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The Diamond Producers Association has revealed the slogan for generic diamond advertising going forward: “Real is rare. Real is a diamond.”
The two organizations will introduce the addition to consumers next month via a public relations and marketing campaign led by Jewelers of America.
Scheduled to take place in late June, the viewing of exceptional and special diamonds will mark a first for De Beers’ auction arm in the United States.
Former Tacori designer Aja Raden on how the desire for jewelry has shaped the world and the diamond necklace she’d love to wear to Starbucks.
The rough diamond is the largest gem-quality stone found at the Zarnitsa pipeline, which was the first diamond deposit discovered in Russia.
The new pact is for the sorting, valuing and sales of diamonds mined by Namdeb Holdings in the southern African nation.
Here are the top five stories published on NationalJeweler.com for the week of May 1 to 7, according to Google Analytics.
It is 2.83 carats, oval cut, GIA color-graded as a fancy deep grayish blue violet and will lead Rio Tinto’s Argyle Pink Diamonds Tender this year.
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Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.