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The diamond brand’s new campaign, “I Take You, Until Forever” was designed to reflect modern love.
He has been appointed its CEO, effective June 17.
Some diamonds will come with a video showing the stone’s journey from the mine to the customer.
The California-based company is planning to open another location in Los Angeles by 2020.
They discuss brands, budgets and lab-grown diamonds.
Results will be announced at the Rapaport breakfast event during the JCK Las Vegas jewelry trade show.
Located in Mexico, the facility will not grow diamonds but will manufacture jewelry set with lab-grown diamonds.
The company paid a little less than $15 million for the rough diamond, or about $35,000 per carat.
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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.