Jewelers of America is accepting entries for the 2017 CASE Awards from its retail members now through Feb. 17. This ring by Jess Roussel, of Roussel’s Fine Jewelry & Gifts in Gramercy, Louisiana, won in the $10,001 and over category last year.

New York--Jewelers of America is now accepting entries for its CASE Awards, which has a new consumer aspect this year.

The organization’s CASE Awards honor jewelers who create jewelry pieces at the highest levels of creativity, artistry, skills and excellence (CASE) in both quality and style.

New to the competition this year is a “People’s Choice” award. From March 1 to 8, consumers will vote online at to select their favorite piece.

JA will promote the online voting period through a social media and digital marketing campaign to give the competition’s entrants additional exposure.

There are four categories for which jewelers can submit pieces: jewelry to $2,000 retail value; jewelry $2,001 to $5,000 retail value; jewelry $5,001 to $10,000 retail value; and jewelry $10,001 to $50,000 retail value.

A panel of industry judges will evaluate entries based on overall design, marketability, practicality/wearability, and quality of manufacture.

Winners will receive a $500 cash prize as well as national trade and consumer media exposure among other prizes, including being displayed at the upcoming JA New York Spring Show scheduled for March 12 to 14.

JA retail members and their employees can submit their entries now through Feb. 17.

“For so many retail stores, custom designs and talented bench jewelers are the core of their business,” JA President and CEO David Bonaparte said. “Jewelers of America proudly recognizes their talents with the CASE Awards, which now gives even more exposure to retail jewelers through the new ‘People’s Choice’ CASE Award.”

For more information about CASE and complete entry guidelines, visit or contact JA member services at 800-223-0673.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.