By Lenore Fedow
New York—Auction house Fortuna announced Thursday that industry veteran Sam Ziefer will join its management team as executive vice president of business development.

20190709 Sam ZieferSam ZieferZiefer brings 50 years of experience to the table, previously serving as the vice president of sales at White Pine Trading Co., a second-hand diamond and jewelry company.

He also was head of the retail division at Circa, a buyer of pre-owned jewelry, gemstones and watches, and the former president and owner of Mayers Jewelry Co. and WC Edge.

As EVP of business development, Ziefer will be tasked with building strategic partnerships and helping to strengthen the auction house’s national reach.

The company said it is “gearing for rapid growth in 2019 and beyond.”

CEO John Saxon said in an email to National Jeweler Monday that the company’s mission is to build “a virtuous and sustainable ecosystem where everybody flourishes. Sam will be instrumental in helping us carry out this mission.”

The company said it will “harness Mr. Ziefer’s expertise and strong reputation” to launch new programs for local jewelers, providing the tools and support to help build their business by growing new revenue channels, bringing in new customers and boosting foot traffic to stores.

Local jewelers should feel free to reach out to Ziefer with any questions, the company said.

Fortuna Auction, based on Fifth Avenue in New York City, holds live and online auctions six times a year as well as private retail sales of jewelry.

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