New York--Model, actress and singer Cara Delevingne is the face of John Hardy’s new advertising campaign, slated to debut this October in major fashion monthlies, the brand said.

The London-born Delevingne is the current face of Burberry’s Beauty campaign and also has modeled for H&M, Zara and Chanel. She has appeared on the cover of Vogue United Kingdom, Love and W magazines, and was a catwalk model for the 2012 and 2013 Victoria’s Secret fashion shows.

The John Hardy campaign features Delevingne and male model Simon Nessman and was shot in Bali, where the brand is headquartered, by photographer and film director Sebastian Faena under the direction of David Lipman, the brand’s creative director.

“The vision behind the campaign was all about going back to the brand’s original essence,” Lipman said. “We really wanted to express the romantic, authentic and bohemian feel that the John Hardy brand has embodied since its inception, while telling the story in a modern way.”

The campaign also is promoting the brand’s “Sustainable Luxury” tagline, which the company describes as its employment and support of local artisans and communities, the use of ancient hand-crafting jewelry techniques and the “Greener Every Day” initiative, which includes the implementation of energy-efficiency programs and evaluating ways the brand can lower its impact on the environment.

“It was natural for us to bring Cara and the entire production team to Bali so they could experience and capture the soul of the brand and express it in iconic images,” John Hardy CEO Damien Dernoncourt said.

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