Daniel Gibbings’ 20-karat gold “Queen of Peace Ruby Heart” earrings feature teardrop-shaped cabochon rubies with ruby pavé ($2,850).
New York--Valentine’s Day is less than a month away, and designers and brands are promoting jewelry with heart motifs and red and pink gemstones to get consumers in the mindset to buy.

From stud to gemstone-laden drop earrings and 18-karat gold rings to sterling silver cuffs, Valentine’s Day jewelry can be simple or lavish, with price points in the attached gallery ranging from less than $200 to $39,000.

One diamond company is promoting the holiday of love with the “10 Ways to Say ‘I Love You’” campaign. Ramat Gan-based Leibish & Co. is offering vivid yellow diamond pendants with Leibish-issued certificates this year that come with a “royal title” for the recipient: either duchess, baroness, countess, viscountess or lady.

The company also is offering 15 percent off all heart-shaped diamonds and jewelry.

Although the National Retail Federation predicted last year that consumers would spend less on Valentine’s Day, jewelers over the holiday season reported that sales were up slightly from the year before, which could signal better results for this Valentine’s Day.

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