By Michelle Graff
This platinum Victorian-style halo engagement ring with blue sapphires contains 0.23 carats of diamonds and retails for $1,770 (center stone not included). It is from Gabriel&Co.’s new “Amavida” collection.New York--With the launch of its new lines, New York-based Gabriel & Co. aims to hit the higher end of the engagement ring market and appeal to brides-to-be who want to build their own rings. 

“Amavida,” which means “love for life” in Latin, is a higher-end collection of engagement rings and fashion jewelry that debuted at the recent JA New York Winter show. 

The collection has two tiers, Gabriel & Co. says. The first level was designed with younger brides in mind and has vintage-inspired pieces, which are on trend, with micro-pave diamonds, milgrain edging and intricate engraving. 

The second tier, designed to appeal to more mature brides, has modern, clean lines and are made to accommodate larger center and side stones. 

Pieces in the collection include engagement rings as well as earrings, bracelets and necklaces in platinum and 18-karat gold with diamonds and precious gemstones. Retail prices in the collection start at $2,500. 

Amavida will be available for retailers in late spring. 

The second new bridal collection is called “Perfect Match” and allows customers to create their own look by mixing and matching different styles. 

Perfect Match consists of 12 halo center stones and 49 bands that combine to create hundreds of different engagement rings. The rings are designed to hold diamonds ranging from a half-carat to 2 carats in size. The collection will be available for retailers in April. 

More information about Amavida is available on while Perfect Match information can be requested on the Gabriel & Co. website. Retailers can also call 800-886-5422 for information on both. 


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