In addition to its headquarters relocation, Pandora also announced this week the introduction of its Destination charms, which represent 21 locations around the globe.Columbia, Md.--Pandora is moving its regional headquarters for the Americas from Columbia to Baltimore, where it will occupy five of the 24 floors of a high rise on a major throughway in the city.

The jewelry company best known for its charm bracelets will now be one of Charm City’s largest employers, housing more than 600 workers in an 87,862-square-foot space.

“We were committed to finding a location that could support the company’s growth over the next 10 years … we are thrilled to have settled on 250 West Pratt St., which is highly visible, easily accessible from all major interstates and provides us with an opportunity to have a branded presence in the heart of Charm City,” Pandora Americas President Scott Burger said. 

Pandora is slated to move to Pratt Street late in the first quarter of 2015. Its operations functions will remain at its current headquarters in Columbia, where it has been located for more than nine years.

The company’s lease on the new office space includes signage, which will be branded at the top of the building on two sides of the property with Pandora’s logo. It also will be backlit, glowing in purple during football season and orange during baseball season to show support for the Baltimore Ravens and the Baltimore Orioles, respectively.

In addition, Pandora recently launched a new line of charms, Destination.

There are 21 sterling silver charms in the collection, each engraved with a design that symbolizes a different location. Destinations featured in the jewelry include Mexico, Hollywood, San Francisco, the Bahamas and New York City.

The charms start at $60.

“These charms allow women to have a stylish representation of places they will never forget or have always dreamed of visiting,” said Keshia Holland, director of public relations and online for Pandora Americas. 

|Subscribe >

Copyright © 2019 National Jeweler. All Rights Reserved.