By Brecken Branstrator
brecken.branstrator@nationaljeweler.com
New York--Effy Jewelry is branching out this season with the debut of a new gemstone collection. 

Effy Jewelry new line, called Effy Hematian - New York, ranges in retail price from $3,000 to $50,000.The line, called Effy Hematian - New York, features one-of-a-kind jewelry with gemstones that have been specially cut and hand-carved for consumers who are looking for more unique pieces.

Available at select stores beginning this fall, the line includes gemstones such as morganite, aquamarine, fire opal, tanzanite, topaz and more, all of which have been specially cut and individually hand-carved.

The collection also marks the brand’s first line in 18-karat gold. Pieces in the collection range in price from $3,000 to $50,000 at retail.

“I felt that the time was right to offer a collection for the connoisseurs of fine jewelry who have always appreciated the beautiful designs and quality of Effy Jewelry but were looking for more unique collectible jewelry pieces,” CEO Effy Hematian said.

As for whether or not the brand would create more lines such as this, Hematian said that as brand recognition for Effy continues to grow around the world, they will “certainly continue to elevate the standing of our brands by moving upstream and adding more high-end collections.”





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