The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Roberto Coin chooses a Muse for new campaign
American supermodel Arizona Muse is the face of the Italian jewelry brand’s new ads, which will launch next week both in print and online.
New York--American supermodel Arizona Muse is the face of Roberto Coin’s new advertising campaign, which will start running next week and feature jewelry from the brand’s newest collections.
The campaign, which does not have a specific name, is slated to launch next Thursday, Oct. 1.
Print ads will run in Harper’s Bazaar, More, T Magazine, The New York Times, Town & Country and The Wall Street Journal, while digital ads will appear on the websites of CNN, Bloomberg, Forbes, Fox News, Harper’s Bazaar, Martha Stewart Weddings, The Wall Street Journal and Who What Wear, a fashion, style and trends destination.
Muse wears jewelry from Roberto Coin’s latest collections for the campaign ads, which include Tanaquilla, Black Jade, Pois Moi, New Barocco and Cento.
RELATED CONTENT: Coverage of Roberto Coin’s new line launches from Basel 2015
Craig McDean, who shot the brand’s 2011 campaign, photographed Muse.
Designer and Chairman Roberto Coin said the campaign’s concept is based on nature, art and beauty.
“Set in luxurious gardens, the visuals reflect the richness and sophistication of the current collections,” he said. “By adding the stunning Arizona Muse to the landscape, it completes the perfect picture. She is the ideal ambassador for the brand and her international recognition only strengthens the Roberto Coin global footprint.”
Muse, a native of Tucson, Ariz., has been featured on the covers of dozens of fashion magazines, among them the American, Italian and French editions of Vogue. She’s also appeared in ad campaigns for brands including Louis Vuitton, Prada, Fendi, Yves Saint Laurent and Estee Lauder.
Peter Webster, president of Roberto Coin Inc., said Muse was a perfect choice for the brand as she “possesses an effortless beauty and elegance that only has been seen in such style icons as Grace Kelly and Sophia Loren.”
The Latest
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.