By Hannah Connorton
hannah.connorton@nationaljeweler.com
Eye-catching, glamorous necklaces were the winning jewelry choice at this year’s Oscars, and coverage of it was the most popular story on National Jeweler last week.
New York--Here are the top five stories on NationalJeweler.com from Feb. 28 to March 5, according to Google Analytics.

1. What the Stars Wore Before, During and After the Oscars
From Charlize Theron’s extra-long Harry Winston piece to Mary J. Blige’s Pasquale Bruni bib, it was all about dressing up the neckline at and around last week’s Academy Awards.

2. Stuller Adds Lab-Grown Diamonds to its Inventory
The company, which is one of the largest suppliers to the jewelry industry in the United States, said it wants to give jewelers “every option they need to thrive.”

3. A State-By-State Breakdown on Diamond Shapes and Sizes
Which states are home to the country’s biggest diamonds? What are the most popular diamond shapes where your store is located? Editor-in-Chief Michelle Graff examined it all via White Pine’s new report.

4. The Secrets to Snapchat for Jewelers
Jewelers can learn a lot from the way Taco Bell, Boomba Racing and the World Wildlife Fund use Snapchat, Mike Farrell wrote in the latest column from Likeable Local.

5. Shinola Announces Expansion into Fine Jewelry
The watch brand is partnering with designer Pamela Love for its jewelry-making and manufacturing needs, and plans to release its first collection this November.



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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.