By Brecken Branstrator
brecken.branstrator@nationaljeweler.com
Jacquie Aiche’s new advertising campaign featuring model Emily Ratajkowski highlights a lot of the brand’s body jewelry as well as what designer Jacquie Aiche calls “Mother Earth” materials, focusing on crystals, turquoise and opals.

New York--Jacquie Aiche has tapped model Emily Ratajkowski as the face of the brand for its new spring 2016 ad campaign.

The photos feature the model sporting many of the brand’s latest designs--including plenty of body jewelry as well as a focus on “Mother Earth” materials, Aiche said, like crystals, turquoise and opals--while wearing little else.

Naj Jamai shot the campaign, which was styled by Chloe and Marielou Bartoli.

It will run through July on the Jacquie Aiche website as well as on Instagram, Facebook and other social media channels and in the brand’s printed look books and marketing materials.

Ratajkowski first popped onto the scene when she appeared in the music video for Robin Thicke’s “Blurred Lines” and she played Andie Fitzgerald in the film adaptation of the novel Gone Girl.
 
“Emily embodies the Jacquie Aiche brand,” the designer said. “She’s not only gorgeous but has this incredible energy. She has a rawness and realness that make her so intoxicating.”

Other models that Jacquie Aiche has recently tapped to show off the brand’s jewels include Rocky Barnes and Behati Prinsloo.



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