Designs that feature trillion-cut diamonds and gemstones was the topic of our most-read story last week. Pictured here is a pair of rhodium-plated, 18-karat gold earrings with white, trillion-cut diamonds by Eva Fehren.

New York--Here are the top five stories published on NationalJeweler.com for the week of Aug. 21 to 27, according to Google Analytics.

1. Trillion Cuts Make a Comeback in Jewelry Design
Designers weigh in on the resurgence of the trillion cut as a center stone, after decades of being considered an accent to more traditional shapes.  

2. Marketing Minute: To Build Your Brand, Forget ‘Branding’
In his latest Marketing Minute column, Jim Ackerman touts the effects of direct response marketing over buzzy branding efforts.

3. Tiffany Continues Slide as Sales Decline 6%
Same-store sales in the Americas were down 9 percent in the second quarter for Tiffany & Co., the company announced last week.  

4. Signet Jewelers Records Disappointing Q2
The 2 percent drop in same-store sales reported by the mega-retailer caught analysts by surprise last week.

5. 4 Cool Facts About The Olympics and Their Medals
Senior Editor Brecken Branstrator rounded up some interesting jewelry-related Olympic trivia for this post on National Jeweler’s 10X Blog.



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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.