Trends

‘Tis the Season for Jewels Priced Under $1K

TrendsOct 13, 2016

‘Tis the Season for Jewels Priced Under $1K

National Jeweler’s edit of wallet-friendly pieces to stock for the holidays, and how to market them.

201610XX_Under_1k_qualitygold2-4872-1000-1000-100.jpg
This necklace from Quality Gold just makes the price-point cut at $975 retail.

New York--In a recent Business Pulse poll conducted by National Jeweler and Jewelers of America, retailers shared that their average price per unit sold was under $1,000.

For holiday gifting, this is the price-point sweet spot, and popular jewelry manufacturers and designers have plenty of options to fit the bill, ranging from classic to trend-focused items.

A few of them shared their top holiday season picks that are priced under $1,000 with National Jeweler; see the slideshow below for pictures of each piece.

Emily Goldstein, the designer of E.F. Collection, noted that an ear cuff is a smart piece to keep in stock.

“This ear cuff has just the right amount of glam while still being super wearable,” Goldstein said of her diamond and topaz triangular style. “It will easily elevate any outfit, day or night.”

Graziela Kaufman of Graziela Gems said that a choker is a sure hit for the holidays, but the more versatile the style the better. “This … can be worn as a choker and also be hung on a chain,” Kaufman said of her velvet, gold and diamond piece. “(There’s) nothing better than gifting a star during the holiday season.”



Stacking rings were also a popular choice for seasonal gifting.

Stuller’s Diamond & Gemstone product manager, Lauren Garvey, chose a 14-karat white gold and diamond ring from the manufacturer’s collection for her holiday pick. “I think this is a great stackable option,” she said of the piece, “because it not only fits perfect next to another piece but it also looks great on its own.”

Stuller also suggested a mini-knot ring that is best marketed with an emphasis on the sentimentality of the piece. “It’s the perfect reminder of special moments and milestones shared,” said Marketing Manager Tal B. Imir.

Delicate stones were a theme among companies.

Diamonds adorn a sweet mixed-metal necklace from Vivaan and an open, architectural ring from Kallati, while Le Vian chose a small ruby ring accented with diamonds as its gifting go-to.

Quality Gold noted the popularity of its bar necklace with a single diamond that moves. “The diamond is uniquely set in a channel so that it slides, giving movement to the stone to shine,” said Cathy Luers, Quality Gold’s new products director and gold, silver and finished diamond merchandiser.

Leslie’s, a branded line from Quality Gold, offered a timeless, circular gold necklace as an option. Karen Crowe, Leslie’s Merchandiser commented, “With
the popularity of geometric shapes and yellow gold showing strong in the marketplace, this necklace has it all. (It looks) warm on the skin and has the versatility to go from day to nighttime.”

At the friendliest price point yet, Chamilia, a Swarovski company, offered a host of engraved charm bracelets made in silver, some with gold plating that would be perfect next-to-the-register items.

They retail between $30 and $69.

Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano said, “We continue to design for women who live their lives with passion and who express that optimistic spirit in their purchases. She still wants to collect and stack jewelry and wear her heart on her sleeve, but she wants some new options. We are there for her.”
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Future Fortune sapphire ring
TechnologyMar 28, 2024
Pinterest’s 2024 Wedding Report Is Out

The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.

David Ettinger
IndependentsMar 28, 2024
David Ettinger of Bechdel Jewelers Dies at 69

He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.

Jewelers of America logo
IndependentsMar 28, 2024
JA to Host Series of Learning Workshops

The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

Jaeger-LeCoultre Madison Avenue NYC store
WatchesMar 28, 2024
Peek Inside Jaeger-LeCoultre’s Revamped NYC Flagship

The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.

Weekly QuizMar 28, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Asian Star’s diamond manufacturing facility in India
SourcingMar 27, 2024
Compliance, Caution, and Concern: The Current Outlook of Indian Diamantaires

There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.

Kira Diam solar plant
Lab-GrownMar 27, 2024
Indian Lab-Grown Diamond Manufacturers Keep Growing

A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.

BTYB-HoBrothers-updated.png
Brought to you by
The Scalable, Professional, and Effortless Solution for High-Demand Custom Jewelry Retailers

Ho Brothers offers scalable solutions for the future of custom jewelry.

Bharat Ratnam, a Mega Common Facilitation Centre (CFC)
SourcingMar 27, 2024
Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.

SRK Empire and SRK House
Policies & IssuesMar 27, 2024
SRK Exports’ Journey Toward Net Zero Impact

By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.

Georgia May Jagger Tommy Hilfiger ad campaign
FinancialsMar 27, 2024
Movado’s Full-Year Sales Sink 11%

The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.

Hand holding shopping bags
SurveysMar 27, 2024
Consumer Confidence Held Steady in March

Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.

Bernadette Mack
Policies & IssuesMar 27, 2024
Mercury Free Mining Hires Bernadette Mack

The former WJA executive director is MFM’s new managing director.

April Is Diamonds Do Good Month
Policies & IssuesMar 27, 2024
Diamonds Do Good Announces Its April Initiative

DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.

Tiffany & Co. With Love, Since 1837
MajorsMar 26, 2024
Tiffany & Co. Debuts ‘With Love, Since 1837’ Campaign

Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsMar 26, 2024
Creative Connecting: AI Tools and Tips for Social Media

Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.

Nordstrom Men’s Store New York City
MajorsMar 26, 2024
Nordstrom May Go Private, Says Report

The retailer previously turned down an $8.4 billion offer in 2018.

Interior of Miami Lakes Jewelers
IndependentsMar 26, 2024
Miami Lakes Jewelers to Close After 37 Years

The Florida store’s owner Miguel Gonzalez is retiring.

 International Gemological Institute
GradingMar 26, 2024
IGI Announces Tech for ID’ing Lab-Grown Colored Diamonds

The lab stresses the importance of accurate identification, as the difference in price is “substantial.”

Kendra Scott lab-grown diamond jewelry
CollectionsMar 25, 2024
Kendra Scott Debuts Lab-Grown Diamond Fashion Jewelry

The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.

Instappraise logo NAJA logo
Events & AwardsMar 25, 2024
NAJA, Instappraise Offering Scholarships for Aspiring Jewelry Appraisers

One is reserved for a NAJA member, the other for a non-member.

Carie Lehrke and Megan Mattice
MajorsMar 25, 2024
Borsheims Announces New VP of HR, Assistant Manager

Longtime employees Carie Lehrke and Megan Mattice have received promotions.

My Next Question graphic vintage jewelry webinar
Recorded WebinarsMar 22, 2024
Watch: How to Buy and Sell Vintage Jewelry

Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.

Chris Clipper and Robert Lepere
MajorsMar 22, 2024
David Yurman Announces New CFO, Chief People Officer

Chris Clipper and Robert Lepere join the company with 50 years of combined experience.

Nakard pyrite earrings
CollectionsMar 22, 2024
Piece of the Week: Nakard’s Pyrite Earrings

The trendy, metallic earrings wink at classic spring colors.

Stock image of police cars with their lights on
CrimeMar 21, 2024
Sparks Fly as Burglars Lose Safe on California Freeway

JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.

Grizzly Mining rough emeralds
SourcingMar 21, 2024
Grizzly Sells 4,145-Carat Emerald for Over $1M

The miner’s March auction generated $19 million.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy