The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
‘Tis the Season for Jewels Priced Under $1K
National Jeweler’s edit of wallet-friendly pieces to stock for the holidays, and how to market them.
New York--In a recent Business Pulse poll conducted by National Jeweler and Jewelers of America, retailers shared that their average price per unit sold was under $1,000.
For holiday gifting, this is the price-point sweet spot, and popular jewelry manufacturers and designers have plenty of options to fit the bill, ranging from classic to trend-focused items.
A few of them shared their top holiday season picks that are priced under $1,000 with National Jeweler; see the slideshow below for pictures of each piece.
Emily Goldstein, the designer of E.F. Collection, noted that an ear cuff is a smart piece to keep in stock.
“This ear cuff has just the right amount of glam while still being super wearable,” Goldstein said of her diamond and topaz triangular style. “It will easily elevate any outfit, day or night.”
Graziela Kaufman of Graziela Gems said that a choker is a sure hit for the holidays, but the more versatile the style the better. “This … can be worn as a choker and also be hung on a chain,” Kaufman said of her velvet, gold and diamond piece. “(There’s) nothing better than gifting a star during the holiday season.”
Stacking rings were also a popular choice for seasonal gifting.
Stuller’s Diamond & Gemstone product manager, Lauren Garvey, chose a 14-karat white gold and diamond ring from the manufacturer’s collection for her holiday pick. “I think this is a great stackable option,” she said of the piece, “because it not only fits perfect next to another piece but it also looks great on its own.”
Stuller also suggested a mini-knot ring that is best marketed with an emphasis on the sentimentality of the piece. “It’s the perfect reminder of special moments and milestones shared,” said Marketing Manager Tal B. Imir.
Delicate stones were a theme among companies.
Diamonds adorn a sweet mixed-metal necklace from Vivaan and an open, architectural ring from Kallati, while Le Vian chose a small ruby ring accented with diamonds as its gifting go-to.
Quality Gold noted the popularity of its bar necklace with a single diamond that moves. “The diamond is uniquely set in a channel so that it slides, giving movement to the stone to shine,” said Cathy Luers, Quality Gold’s new products director and gold, silver and finished diamond merchandiser.
Leslie’s, a branded line from Quality Gold, offered a timeless, circular gold necklace as an option. Karen Crowe, Leslie’s Merchandiser commented, “With
At the friendliest price point yet, Chamilia, a Swarovski company, offered a host of engraved charm bracelets made in silver, some with gold plating that would be perfect next-to-the-register items.
They retail between $30 and $69.
Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano said, “We continue to design for women who live their lives with passion and who express that optimistic spirit in their purchases. She still wants to collect and stack jewelry and wear her heart on her sleeve, but she wants some new options. We are there for her.”
The Latest
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.