By Ashley Davis
Ashley.Davis@nationaljeweler.com
This style from Shinola’s first fine jewelry collection designed by Pamela Love is crafted in 14-karat yellow gold and retails for $1,200.
This style from Shinola’s first fine jewelry collection designed by Pamela Love is crafted in 14-karat yellow gold and retails for $1,200.

Detroit--Shinola is expanding into a brand-new category with the help of a renowned contemporary designer.

The Detroit-based company, which currently deals in watches, bicycles and leather goods, enlisted Pamela Love to design its new line of jewelry that officially launches next month, as part of an ongoing partnership.

“Shinola and I were a wonderful match because we share the same mission. We both knew we wanted to create pieces that were well-made, timeless and, most importantly, supported the growth of the domestic jewelry industry,” said Love. “From there we collaborated on how I could lend my own vision and expertise to help design American classics that felt very Shinola.”

The jewelry is manufactured in Los Angeles, New York and Rhode Island, though crafted with imported materials.

The inaugural collection consists of 54 styles, predominantly in sterling silver and 14-karat gold, accented with diamonds as well as the colored gemstones that Love has championed since the beginning of her career, like tiger’s eye and mother-of-pearl.

Love’s nature-influenced style is apparent in a crescent moon and lightning bolt motif, while Shinola’s American heritage-feel is incorporated through coin-edge detailing and lug and belt buckle styles.

The jewelry starts at $120 retail for a sterling silver style and tops off at $8,000 for an 18-karat yellow gold cuff.




The line is the first measure in Shinola’s push into the women’s market.

“Jewelry is a natural evolution for us,” said Shinola’s Creative Director Daniel Caudill. “Like our watches, jewelry creates a familiar and emotional connection with its owner. Each piece is meant to complement our current offerings and demonstrates our continued commitment to design, craft and quality.”

The company also will introduce new versions of its women’s Gomelsky watch next month. In addition, they are introducing Shinola Diamonds, a collection of new and existing styles of timepieces that incorporate diamonds.

Shinola began creating watches in 2011, importing parts from Switzerland and other locations, but assembling them in Detroit, in an effort to revitalize the beleaguered city.

On Tuesday night in New York, Shinola celebrated the launch of its fine jewelry line and forthcoming revamped Gomelsky watch collection at a women’s members-only “home base and social club” called The Wing, which recently opened in Gramercy.

The Shinola fine jewelry collection is available online now, and will be available at Shinola stores and at select retail partners on Nov. 4.


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