“Alor Down the Aisle” is the brand’s first bridal collection and it includes more than 50 styles.
La Jolla, California--After almost 40 years in business, Alor is entering the bridal market.

The Southern California-based, family-owned company will launch “Alor Down the Aisle” at retailers this spring.

The collection is coming to fruition via a licensing deal with EMA, a manufacturing company that specializes in bridal, gemstone and diamond fashion jewelry. Alor is responsible for design while EMA will handle distribution.

“We are excited to partner with such a great company to launch our newest addition to the Alor family,” said Alor Co-President Tal Zemer.



“With similar family histories and both companies being second-generation companies, the EMA family shares the same core values as Alor and we are delighted to work with Eddie, David and their team in offering the Alor Down the Aisle bridal collections in jewelry stores around the country.”

EMA’s Eddie Weiss said: “This has been a great experience and we are excited for this new chapter, and to utilize our sales and marketing channels to build Alor Down the Aisle.”

Down the Aisle is currently comprised of more than 50 styles rendered in 14-karat gold and diamonds, with offerings for both women and men. Many of the designs incorporate Alor’s signature cable motif.

Rings are priced between $1,000 and $5,000 retail.

Alor will present Down the Aisle at the Las Vegas market week in June, both at Couture and JCK’s Plumb Club.

For more information, visit ALOR.com or contact David Kestenbaum, EMA Jewelry, at This email address is being protected from spambots. You need JavaScript enabled to view it..

|Subscribe >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.