An upcoming auction of Hollywood icon Vivien Leigh's personal effects, like this gold ring from husband Laurence Olivier, was the subject of National Jeweler's most-read story last week.
New York--These were the 5 most-read stories on National Jeweler last week, according to Google Analytics.

1. Jewelry of Hollywood Icon Vivien Leigh Up for Auction
The actress became a public figure after playing Scarlett O’Hara in “Gone with the Wind,” but a sale at Sotheby’s London will offer a look at her private life.

2. WSJ Documents Tiffany’s Struggle to be ‘Cool’ Again
The Wall Street Journal took a hard look at the brand’s lagging sales amid a reliance on lower-priced products and a changed consumer perception.

3. Tiffany Names Former Bulgari Exec as Its New CEO
Alessandro Bogliolo is the current head of clothing company Diesel and the former executive vice president of jewelry, watches and accessories at Bulgari.

4. JA New York’s New Designer Gallery At a Glance
Ten emerging brands will be featured at the show later this month.

5. Amanda’s Style File: July Birthstone Edition
This month celebrates rubies, a gemstone that’s been captivating jewelry enthusiasts for centuries but is seeing a new wave of excitement.

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Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.