By Ashley Davis
Piaget has fully embraced the colors represented in its Possession jewelry collection this year, transforming them into a palette for its women’s timepieces via lapis lazuli, malachite, carnelian and turquoise inlays with matching alligator straps.
New York—Piaget has introduced a colorful array of women’s watches that are the brand’s most accessible yet.

Hitting stores this month, the new Possession timepieces start at $3,350 for a steel version, though, naturally, there are plenty of enticements to up the price tag.

20180423 piaget wraptextThis new Possession timepiece in steel retails for $3,350 and is the entry-level item in women’s watches.
Available in 29 mm and 34 mm round cases with a rotating bezel—inspired by the original Possession rotating rings introduced in the 1990s—the new timepiece models are also available in 18-karat rose and white gold.

Some versions are set with diamonds, while others feature striking stone inlays in lapis lazuli, malachite, carnelian and turquoise.

The vivid colors don’t stop there. The timepieces feature interchangeable alligator straps dyed to match the shades of the aforementioned stones. More subdued black and navy straps also are available.

Piaget also has expanded its Possession jewelry offerings, introducing lower price points to appeal to the self-purchasing female consumer.

Colorful Possession bangles, rendered in 18-karat rose gold with lapis lazuli, malachite, carnelian or turquoise, are now available in a smaller size and start at $1,900.

Pendants new to the range feature those same colored stone beads, as well as onyx, encircled by a Possession ring. The pendant’s gold chain is accented with a single diamond. These styles begin at $1,660.

Piaget currently wholesales through Neiman Marcus and Saks Fifth Avenue. Last year the company announced a partnership with Net-a-Porter, marking its first time selling through a luxury global online retailer. It remains to be seen whether the company will expand its wholesale business in the future.

20180423 piaget2Pictured here are an array of jewels from the Possession collection, including new smaller-size bangles and a new pendant.

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.