Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
These Are the Colors That Will Be Hot for Spring ‘19
Pantone has released its semi-annual color trend report in conjunction with New York Fashion Week.
Carlstadt, N.J.—Pantone Color Institute has announced the 12 colors it predicts will be trending in spring/summer 2019.
According to the color forecaster, spring and summer’s hottest shades will evoke confidence and empowerment. The hues are uplifting and joyful, both spirited and playful.
While the colors are united in their boldness, they fall all over the color wheel.
Vibrant and upbeat oranges, reds and pinks dominate the array, while saturated blues and greens add a pop of contrast.
In addition to the 12 trending colors, Pantone also predicted four neutral shades that will be big next year, including a cream, navy and chocolate brown.
Pantone Executive Director Leatrice Eiseman said: “The mindset for spring/summer 2019 underscores our desire for color that transcends seasonality and brings together high fashion and street style.
“Vibrant without being overpowering, highlighted shades for both men’s and women’s fashion illustrate our desire for authenticity and our continued need for creativity and relatable, accessible design.”
Announced twice a year during New York Fashion Week, Pantone’s color trend report highlights the hues that will shape the coming season.
Once annually, the institute announces its “Color of the Year.” This year, it named Ultra Violet as the dominant shade for 2018.
Click through the slideshow below to see the 12 trending colors Pantone has predicted will be hot for spring/summer 2019.
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