CollectionsApr 24, 2024
Pippa Small Announces ‘Venus’ CollectionInspired by the Roman goddess of love, the designer looked to the sea for her new collection.
TrendsSep 24, 2018
Messika and Gigi Hadid Partner Again on a Collection
The second collaboration between the French jeweler and American supermodel will hit stores at the end of the month.
Supermodel Gigi Hadid was lensed by photographers Mert & Marcus in the new Messika campaign, which features jewelry from the “My Soul” collection, designed by Hadid in collaboration with Valerie Messika.
New York—French jewelry brand Messika has once again partnered with American supermodel Gigi Hadid.
Hadid not only models Messika’s new “My Soul” collection, just as she did with the first collaboration, but also helped design it this time around.
“She embodies fashion, and fashion is a big source of inspiration for me,” creative director Valerie Messika told National Jeweler at a press presentation of the new collection during New York Fashion Week.
“When I create my jewelry, the goal is to treat the diamond with a more fashion attitude. When I said to myself, ‘Who embodies fashion today?’ I quickly think about Gigi because she is one of the new, younger generation of modeling who also loves designing. I was looking for someone who designs and loves to create.”
Hadid also represents Messika’s target demographic.
It’s no coincidence that the brand chose to collaborate with an American celebrity upon making a push into the U.S. market, exhibiting at the Couture jewelry trade show and gaining wholesale accounts in the country.
And Hadid’s role as a key figure in the new generation of models Messika references is largely contingent upon her overwhelming social media reach.
“I chose (to continue working with) her because this new generation of modeling has changed the industry a little bit because of (social media),” she said. “She is not only a face for a brand, she also embodies her own style and her own brand. I know I have big success with the younger generation. Sometimes their dream at 18 is to have their first piece of fine jewelry from Messika, so we represent exactly the same target, we speak to the same people.”
The way Hadid mixes her fine jewelry effortlessly with casual wear like jeans and leggings, documented by the paparazzi and on Instagram, exactly embodies the effortless, unfussy styling approach with which Messika designs.
While the first partnership saw them play with the best-selling Move collection, interpreting the motif in a new way in honor of its 10th anniversary, the second started with Hadid’s inspiration.
“With the second collection, we knew more about each other,” Messika said. “This year it was a blank page. We started from what she loves, and she was even more excited about it.”
Hadid created mood boards that she sent to Messika, which the latter described as “sunny” and “more Bohemian,” with hand chains, anklets and body chains indicative of Hadid’s Middle Eastern background.
Earrings from Messika’s new “My Soul” collection, designed in collaboration with brand ambassador Gigi Hadid
Messika’s partnership with the supermodel began last year, when they co-designed the 10th anniversary edition of the best-selling “Move” range.
Styles are available in 18-karat white, yellow and rose gold.
The collection is meant to be layered, mixed and matched.
Messika’s
challenge was to polish and streamline Hadid’s concepts, keeping it more minimalist and in line with the brand’s ethos.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
More on Trends
The Latest
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant RecipientsThe selected nine organizations have outlined their plans for the funds.
Weekly QuizApr 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
SourcingApr 24, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s DayEmmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Brought to you by
How Jewelers of America Represents Your BusinessFor over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
GradingApr 23, 2024
GIA Has a New Book About William RuserRuser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
CollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati PrinslooThe “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024 Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’The overhaul includes a new logo and enhanced digital marketplace.
MajorsApr 22, 2024
Signet Raises Nearly $9M for St. Jude Children’s Research HospitalThe money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure NecklaceA new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
MajorsApr 19, 2024
Unique Designs Acquires China PearlThe move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed FormFrom now through mid-May, GIA will be offering the reports at a 50 percent discount.
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic UncertaintyDe Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry & Watch Show
WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly YochThe Patek Philippe expert will serve as personal curator for the brand-focused company.
WatchesApr 18, 2024
TAG Heuer Opens Its Largest Standalone Boutique at SeaThe 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
Policies & IssuesApr 17, 2024
NDC Prevails in U.K. Case Over Lab-Grown Diamond AdvertisingNDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
Events & AwardsApr 17, 2024
And the 2024 Winner of the Shipley Award Is … John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
FinancialsApr 17, 2024
LVMH’s Q1 Jewelry Sales Fall 5%LVMH said the company performed well despite an uncertain geopolitical and economic environment.
MajorsApr 17, 2024
Stuller’s B&D Opens New HeadquartersB&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
