By Ashley Davis
David Yurman’s new online engraving tools allows customers to create personalized signet rings and pendants.
New York—Retailers know that personalized jewelry just never goes out of style.

Just as Zoe Chicco launched an online charm building necklace tool, David Yurman has announced the creation of a similar design-it-yourself option on its website.

Last week, the behemoth American brand launched an online configurator allowing customers to choose from various engraving options for men’s and women’s signet rings and pendants.

In addition to traditional monograms, engraving symbols include zodiac signs, Greek letters and even emojis for an au courant spin on the classic jewelry items. There are also a number of religious symbols, as well as tried-and-true horseshoes, anchors, hearts, and skulls.

David Yurman has launched the interactive design element with upcoming graduations in mind, touting it as the perfect gift for grads.

A women’s pinky ring starts at $375 for a silver engraved version, while an 18-karat gold engraved signet is priced at $1,000. The men’s versions are $395 and $2,750, respectively.

The unisex pendant, which features a classic David Yurman cable motif border, costs $465 in silver and $850 in gold.

See the tool online.


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