By Ashley Davis
In a giveaway set to launch in July, Tacori will gift $20,000 in jewelry to five different customers, but they have to go into retail stores that carry the brand in order to enter.
Los Angeles—Tacori wants consumers to experience its jewelry in person and has come up with a creative way to draw consumers into stores.

The Los Angeles-based company is giving away $100,000 in jewelry, $20,000 to five different customers.

Beginning July 15 and continuing through the end of the year, consumers can enter to win one of the five prizes by visiting Tacori retailers in the United States and Canada.

Tacori will publicize the contest in its first national flagship campaign, “Love Tacori.”

A two-page advertorial will run in national print magazines, and campaign imagery also will be featured on digital channels, including on social media via influencer partnerships.

In a press release, the brand said that the campaign was designed “for retail partners to be included in print and online to maximize the energy surrounding this exciting campaign.”

Senior Vice President of Marketing and Public Relations Michelle Chila said: “For this campaign, we wanted to tap into the passion of Tacori’s highly engaged fans and give them a reason to visit a store to find the Tacori piece that speaks to them.

“Whether they’re looking for an engagement ring or wedding bands, ruby or sapphire rings to celebrate a milestone or anniversary, or incredible jewelry for themselves or loved ones, we wanted to offer Tacori lovers a reason to explore our entire collection in-person at a store, which is where jewelry truly comes alive.”

More information on the contest is available online.

See Tacori at Luxury, May 29-June 3 at The Venetian in Veronese 1.

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