By Ashley Davis
This fall, Jacquie Aiche debuted a range of men’s jewelry and accessories. The most expensive item is this 18-karat gold pouch, which sells for $20,000.
Los Angeles—Designer Jacquie Aiche’s range of second-skin, talismanic fine jewelry has garnered a cult following of female devotees with equal parts interest in fashion and spirituality.

Now, men are getting in on the action.

This fall, Aiche debuted a dedicated men’s assortment of jewelry and accessories on her website, dishing out more masculine versions of some of her best-selling concepts.

Think crystal pendants amplified with gold and rustic diamond accents, or a selection of the designer’s signature crocodile amulets.

Chunky signet rings and beaded gemstone bracelets are new for the men’s collection, though they would look just as lovely on women. (With rings starting at size 6, that’s a viable option.)

While some styles from Aiche’s existing oeuvre are arguably unisex, her body chain-centric collections have made the brand decidedly female-facing.

The launch of a men’s range answers demand from male fans, the designer explained in a statement.

“I feel blessed to work with some of the most creative men, who inspire me endlessly,” she said.

20191111 JacquieAiche2An image from Jacquie Aiche’s new men’s collection campaign

“Over the past year, the demand for a men’s collection was growing stronger and stronger—these men pushed me to finally launch it. I wanted to be able to give my guys the same energy that I see my girls light up with … an energy that makes you feel so good, empowered, and sexy as soon as the pieces touch the skin. After all, they deserve it too!" 

RELATED CONTENT: Tiffany Launching New Men’s Jewelry, Accessories This Fall

Starting at $225, the men’s collection also includes Aiche’s one-off customized Rolex watches and vintage denim shirts.

New pieces will continue to roll out on, but for now, the pièce de résistance is a woven 18-karat gold mesh pouch pendant, perfect for storing crystals, priced at $20,000.


Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.