A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Royal Chain Has a New Rainbow Collection
It’s inspired by children’s rainbow artwork posted in their windows during quarantine.
New York—Manufacturer Royal Chain’s newest collection is a hopeful reaction to the time we live in.
While the New York-based manufacturer’s employees worked from home during quarantine, they were inspired by the Rainbow Trail, a worldwide movement beginning in Italy in which children put rainbow artwork in their windows to spread positivity.
On Instagram, #rainbowtrail shows thousands of examples.
In a press release, Royal Chain said creating and displaying rainbow artwork was a helpful message of solidarity for children, some of whom may be dealing with fear and uncertainty for the first time in their lives while homeschooling.
Many of the children’s drawings thank healthcare or essential workers for their service.
The resulting rainbow-themed capsule collection by Royal Chain consists of 20 pieces of sterling silver jewelry with multicolor cubic zirconia that retails for as little as $60.
It features baguette-shaped stones in hoop earrings, studs, bangle bracelets, eternity band rings, pendant necklaces and a dangling necklace design. There are also necklaces with multiple hanging charms.
Royal Chain isn’t currently able to produce the new pieces, but it’s taking pre-orders to be fulfilled when New Yorkers are able to reopen non-essential businesses.
And, because the manufacturer wants the collection to do some good, just like the act that inspired it, Royal Chain will donate 10 percent of profits from the rainbow capsule to bstrong, Bethenny Frankel’s disaster relief initiative, which has already donated millions of personal protective items to cities and hospitals.
“People may think we are crazy, but the hope is this new collection will give our retail partners, who truly are trusted pillars of their communities and are so deeply connected to the towns and cities they live in, something fun and inspiring to offer their customers and feel good doing it as well,” Royal Chain Creative Director Phillip Gabriel Maroof said.
The full collection can be viewed and ordered online. Styles are also available in white cubic zirconia.
The Latest
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.