A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
See Jewelry from the Brilliant Earth, Alrosa Collaboration
Ten percent of sales from the jewelry collection will go to Feeding America’s COVID-19 Response Fund.
New York—Jewelry e-tailer Brilliant Earth has created a new collection in partnership with miner Alrosa’s new “Diamonds That Care” initiative.
The nine-piece jewelry collection has designs handcrafted from recycled 14-karat rose gold and set with brown diamonds mined in Russia’s Yakutia region.
The limited-edition collection includes hexagonal hoops, a diamond-studded cuff, celestial-inspired pendants, and a diamond strand necklace, all ranging in price from $790 to $2,190.
Ten percent of the sales from the collection will go to Feeding America’s COVID-19 Response Fund.
Each piece is engraved with the words “I Care,” a nod to its charitable backstory.
SEE: The Brilliant Earth x Diamonds That Care Collection
Diamonds That Care began as a social initiative by Alrosa aimed at giving back to those in need, in particular those in remote towns in Russia’s Yakutia region, where many of its diamonds are mined.
The initiative is behind the construction of several hospitals, schools, sports and cultural centers in the region.
“Diamonds That Care is more than a brand name, it is a line of thought, a calling to the luxury industry to cultivate more products and projects ‘that care’ for the communities,” said Alrosa CEO Sergey Ivanov in a press release announcing the collection.
“We believe every natural diamond should be more than just part of a jewelry piece but a helping hand for those who need support.”
Brilliant Earth CEO Beth Gerstein said the partnership reinforced the company’s ethos and was also an opportunity to give to those in need.
“Brilliant Earth was founded on a commitment to social and environmental responsibility, and we strive to make jewelry you can feel good about wearing,” she said.
The Brilliant Earth x Diamonds That Care collection is available now through December 2020 on Brilliant Earth’s website.
The Diamonds That Care initiative recently raised nearly $340,000 through a Christie’s auction of three pieces of Anna Hu jewelry.
The money went to the Brave of Heart Fund, which supports families of frontline healthcare workers and volunteers who lost their lives fighting COVID-19.
The Latest
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.