By Brecken Branstrator
brecken.branstrator@nationaljeweler.com
Serena Williams Jewelry has made 100 of these 14-karat gold “Unstoppable” necklaces available, priced at $800 each.
New York—A necklace inspired by tennis star Serena Williams’ big-time wins will now be made in a limited-edition gold version.

Williams launched her jewelry capsule collection “Unstoppable” in July.

It debuted with two pieces of sterling silver jewelry: a necklace and a bracelet featuring a diamond accent and inscribed with the word “Unstoppable,” both priced at $100.

Now, Serena Williams Jewelry is making the popular toggle necklace in the collection available in 14-karat gold.

The brand has released 100 of the piece in the yellow metal, with each necklace individually numbered and including a diamond.

20200930 Unstoppable insertEach of the Unstoppable toggle necklaces are individually numbered and come with a thank you card signed by Serena Williams.

The necklace is inspired by the piece Williams wore during four consecutive Grand Slam wins and is meant to celebrates her strength and optimism as well as inspire wearers “to share her determination to meet challenges bravely and with success,” the brand said.

Buyers will each receive a thank you card signed by Williams and a certificate of authenticity.

The 14-karat gold limited edition necklace retails for $800 on SerenaWilliamsJewelry.com.





Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.