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Nearly two years after its acquisition, Swarovski has released the details of its redesign for the Chamilia brand.  
Unusual earrings, chokers and a homage to ‘70s style are among the trends expected to be prevalent in the new year.
Swarovski teamed with fashion photographers Inez & Vinoodh for the next chapter of its ad campaign, which stars model Miranda Kerr and features a track by “Happy” singer-songwriter Pharrell Williams.  
Chamilia, the Swarovski Group brand that offers personalized jewelry, will release four new collections at the beginning of the year in addition to a number of new spring-inspired pieces. 
When it comes to bridal jewelry, expect the unconventional--unusual shapes, modified halos and color--to become more common next year. 
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.