“As I frequently think outside of the box, I find satisfaction in creating alternative methods when designing jewelry and curating new collections,” he told National Jeweler. “In addition to the intensity of the color and its inherent shine, I take pride in having produced a mixture that can only be created by way of utilizing our unique formula.”

Hezar said creating the formula, which he didn’t give a specific name, took “some time,” as he usually tries different mixtures to fine-tune the final result. “At times, the end result is completely different than what I imagined,” he said. “We also test the final formula in different ways to make sure it’s durable and wearable.”

See 10 pieces from the Déjà Vu collection in this gallery. Although the metal is a gold, ceramic and rhodium mixture, descriptions appear as “18-karat black rhodium gold.” All prices listed are retail.


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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.