By Michelle Graff
There are only four days left until Dec. 25. For jewelers, that means that their busiest days are ahead of them: this weekend right up through Dec. 24, they hope, will bring a crush of customers into their stores.

The decorations have been up for a while, the marketing’s out there, the staff and customer holiday parties, for the most part, have been had. All that’s left now is to hope all the effort pays off, literally.

In this week’s slideshow, there are holiday shots from around the country, from one Texas retailer’s creative tree and another’s holiday party, plus a charity holiday fete in New York and a Jingle Ball in Los Angeles.

Happy holidays to all.  

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Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.