By Hannah Connorton
hannah.connorton@nationaljeweler.com
This week, De Beers introduced “It’s a Long Journey to Become the One,” the new Forevermark advertising campaign that brings back “A Diamond is Forever” and includes TV, print and digital components.


Also for the upcoming holiday season, Hearts on Fire said it is providing jewelers with more than 25 commercials to choose from and David Yurman unveiled plans to launch its first color advertising campaign.

Also this week, Jewelers of America revealed that WatchTime Editor-in-Chief Joe Thompson is the recipient of the Lifetime Achievement Award at the upcoming Gem Awards.

See all the news that was, in photos.





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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.