Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
What You Might Have Missed
Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
New York--Here are the top five stories on NationalJeweler.com from Feb. 28 to March 5, according to Google Analytics.
1. What the Stars Wore Before, During and After the Oscars
From Charlize Theron’s extra-long Harry Winston piece to Mary J. Blige’s Pasquale Bruni bib, it was all about dressing up the neckline at and around last week’s Academy Awards.
2. Stuller Adds Lab-Grown Diamonds to its Inventory
The company, which is one of the largest suppliers to the jewelry industry in the United States, said it wants to give jewelers “every option they need to thrive.”
3. A State-By-State Breakdown on Diamond Shapes and Sizes
Which states are home to the country’s biggest diamonds? What are the most popular diamond shapes where your store is located? Editor-in-Chief Michelle Graff examined it all via White Pine’s new report.
4. The Secrets to Snapchat for Jewelers
Jewelers can learn a lot from the way Taco Bell, Boomba Racing and the World Wildlife Fund use Snapchat, Mike Farrell wrote in the latest column from Likeable Local.
5. Shinola Announces Expansion into Fine Jewelry
The watch brand is partnering with designer Pamela Love for its jewelry-making and manufacturing needs, and plans to release its first collection this November.
The Latest
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.