Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Amanda’s Style File: May Emerald Be with You, Part II
A special collaboration partners designers with a famous emerald mine.
![20200507_StyleFile2-noorfares.jpg](/uploads/a088581b12f7f351b274025c7f9f3947.jpg)
Collaboration is one of the biggest trends of 2020.
Long before the pandemic struck and brought the industry together in unprecedented ways, jewelry brands were teaming up with retailers, stone dealers and influencers to maximize their jewelry collections’ potential.
Muzo, a legendary emerald mine in Colombia, made waves in 2018 with its first designer collaboration series.
The latest was perfectly timed for May birthday celebrations.
This second May edition of Amanda’s Style File is a feast for the eyes and encourages retailers, designers and industry members alike to think about the wonders a creative collaboration can do for consumer excitement and awareness.
The Latest
![Brothers David and Albert Hannoush of Hannoush Jewelers have opened a new store in upstate New York. (Image courtesy of Hannoush Jewelers’ Facebook page) Hannoush Jewelers Queensbury NY location](/uploads/7e39c3ceca36f4b2b14e0b8fa6cdd428.jpg)
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
![Production fell 22 percent year-over-year to 740,000 carats in the first quarter at Rio Tinto’s Diavik Diamond Mine in Canada’s Northwest Territories. Aerial shot of the Diavik Diamond Mine in Canada’s Northwest Territories](/uploads/8310f3d202a2d8a7341b06b4fa06354c.jpg)
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
![1-(3.18).JPG](/uploads/85d5c06040dc2d2edfe80f230eff86e0.jpg)
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
![In the first tender of the year of Lulo diamonds, three diamonds totaling 361 carats sold for $10.5 million. The Type IIa diamonds weigh, from left to right, 203 carats, 116 carats, and 42 carats. 203-carat, 116-carat, and 42-carat diamond](/uploads/cabd19169a0f6b933296a5faaaf70753.jpg)
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
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![“William Ruser: The Jeweler Who Charmed Hollywood” was written by Judy Colbert, a GIA research librarian and co-authored by Peggy Tsiamis, a visual resources librarian. William Ruser: The Jeweler Who Charmed Hollywood book cover](/uploads/44ab9c99848f538aa24a47ce276fd5fd.jpg)
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
![Jacquie Aiche said her new “Rebel Heart” collection, modeled by “Maroon 5” frontman Adam Levine and his wife, model Behati Prinsloo, was designed for “rebels, lovers, and wild ones.” Adam Levine and Behati Prinsloo modeling Jacquie Aiche’s Rebel Heart collection](/uploads/db98c8f1b11c7ea8cc988fe193f2123f.jpg)
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
![Jewelers of America Fly In Washington, D.C.](/uploads/f39de70761ef1871a7b115fc1807c7c6.png)
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
![American Gem Society Conclave logo 2024](/uploads/c0c54c1df9feb60a527bf269682fadef.jpg)
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
![Virtual Diamond Boutique, virtual marketplace and SaaS solutions provider, has a new look and name. Virtual Diamond Boutique](/uploads/4947df59575948125a373a8ba27c99f8.jpg)
The overhaul includes a new logo and enhanced digital marketplace.
![Signet Jewelers has raised $8.8 million dollars as part of its ongoing commitment to donate $100 million to St. Jude Children’s Research Hospital. Signet Jewelers employees and St. Jude Children’s Research Hospital](/uploads/62270962ab7e13f816c54911d67fe380.jpg)
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
![Retrouvaí’s 18-karat yellow gold “Treasure” necklace with tourmaline, tanzanite, fire opal, aquamarine, emerald, morganite, and Ethiopian opal ($135,000) Retrouvaí’s Treasure Necklace](/uploads/ceb2993b7fc99d0b71163a7a15c868b2.jpg)
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
![Stock image crime handcuffs](/uploads/b3e47beff9712e0a1c95ab60ac1a19e4.png)
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
![New Jersey-based manufacturer Unique Designs has acquired China Pearl. China Pearl collage](/uploads/6c891e62da852e502eb8d9a0ca744c29.jpg)
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
![The printed version of the AGS Ideal Report Printed and digital AGS Ideal grading reports](/uploads/4f80146228802f75d4294f8dc37e2c13.jpg)
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
![De Beers Group’s CEO said Tuesday that diamond businesses are taking a “cautious” approach to purchasing amid economic uncertainty. The company’s most recent round of rough diamond sales totaled $445 million, down 18 percent when compared with the same period last year. Stock image of a polished diamond in tweezers](/uploads/0cdd14f0e5fe5021fd9bba268fc8aae2.jpg)
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
![LVAJWS24_carousel_images_1872x1052_1.jpg](/uploads/ec12197a5df4e55ba10b6dfb1406c17f.jpg)
Sponsored by the Las Vegas Antique Jewelry & Watch Show
![Collectability has hired watch expert Kelly Yoch as its personal curator. Kelly Yoch](/uploads/19d25bf019b8d689d547258aadbb40f8.jpg)
The Patek Philippe expert will serve as personal curator for the brand-focused company.
![Partnering with Starboard, TAG Heuer developed a sleek, modern interior with imagery that pays homage to the brand’s motorsport heritage. Interior of TAG Heuer Boutique on Carnival Cruise Ship](/uploads/0a9ca904de18530baa9d3100015f2926.jpg)
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
![The U.K.’s Advertising Standards Authority upheld the Natural Diamond Council’s complaint against U.K.-based retailer Skydiamond. The NDC alleged that Skydiamond’s marketing claims, such as referring to its lab-grown diamonds as “diamonds made entirely from the sky,” were misleading to consumers, and the ASA agreed. Stock image of a gavel](/uploads/b60331cf0f6a415d701f6d2fd9c37a5a.jpg)
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
![John Carter, owner of Jack Lewis Jewelers, was announced as the 2024 winner of the Robert M. Shipley Award at the annual Shipley Award luncheon, held Tuesday at AGS Conclave in Austin, Texas. John Carter, 2024 Shipley Award winner](/uploads/7bb663688a287dd7ee2bf4e51317053e.jpg)
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
![A visual from LVMH-owned Tiffany & Co.’s new “With Love, Since 1837” campaign. LVMH posted a 5 percent drop in reported revenue in its watches and jewelry category. Visual from Tiffany & Co.’s With Love Since 1837 campaign](/uploads/79f183c36781a2bb5f5ff3747a19a499.jpg)
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
![The grand opening featured demonstrations of bench tools, equipment, and software. B&D ribbon cutting in RI](/uploads/77990ceb2643e311921dd34a342a15c7.jpg)
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
![Founder and designer Akaila Johnson found inspiration in Marie Antoinette and her time visiting the French court. Model Wearing Eat Cake Collection](/uploads/9b74f1176956cfa2432019d57437f6c9.jpg)
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
![Emily Highet Morgan (left) and Emily Bennett are the newest directors at marketing agency Loudr. Emily Highet Morgan, Emily Bennett](/uploads/95ef6408600bab575ec780309f3c2662.jpg)
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
![Stuller has released its first catalog for lab-grown diamond jewelry. Stuller catalogs](/uploads/0edde416b0c448371e4f01cdb8bb270d.jpg)
Its updated book for mountings is also now available.
![Karen Rentmeesters has been appointed interim CEO of the Antwerp World Diamond Centre following Ari Epstein’s resignation last week. Rentmeesters is the center’s head of communications. She has been with AWDC for 14 years. Headshot of Karen Rentmeesters](/uploads/4f6143fcecd93a8585e87600129da7db.jpg)
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.