By Michelle Graff
michelle.graff@nationaljeweler.com
091814 ArtCarved-Article2With its new “Put a Ring On It” contest, ArtCarved is driving shoppers into its retailers by giving them the chance to win an engagement ring or wedding bands when they visit stores and take a photo wearing one of the brand’s rings.New York--ArtCarved has launched a nationwide contest that will drive shoppers into authorized retailers’ stores by giving them the chance to win bridal jewelry when they snap a picture wearing an ArtCarved creation.

As part of the “Put a Ring On It” contest, which will run through Oct. 31, couples or individuals can visit their nearest ArtCarved retailer to try on a ring of their choice from the bridal brand. After taking a photo of the ring on their hand, shoppers then complete the contest entry form on the contest homepage and attach the image and a caption.

Entries also will live on that page, and contestants then will be responsible for encouraging friends and family to vote for their submission on the site. There also will be an option to share the entry via social media pages to directly ask friends and family to vote.

The entry with the most votes will win an ArtCarved engagement ring or a pair of the brand’s wedding bands valued at $5,000.

ArtCarved also is giving the stores’ sales associates the chance to win money. Those sharing ring pictures can include their sales associate’s name and store name on the entry form.

The top 10 sales associates with the most entries will each win $250 Visa gift cards, and the sales associate whose name is on the winning entry also will receive a $250 gift card.

“ArtCarved is all about the big moments, small moments and all moments in between,” said Mai-Ning Thayer, vice president of brand management. “Giving people a platform to share their special moment and a chance to win their dream ring is really motivating.” 

The brand also recently announced that it will launch a new advertising campaign this fall that features real couples and snapshots of milestones in their relationships, including first kisses, proposals and weddings.

RELATED CONTENT: ArtCarved uses real couples in new campaign

The multi-channel campaign, called “Live for the Moments,” promotes ArtCarved’s engagement rings and wedding bands and primarily targets the Millennial generation. 





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