By Michelle Graff
New York--For the first time, Jewelers of America will broadcast live its annual Gem Awards ceremony on Jan. 9 through streaming television.

Coverage of the event through broadcast video will begin at 7 p.m. EST, with red carpet arrivals of nominees, presenters and celebrities.

The event will continue at 8 p.m. with the announcement of the Gem Award winners in the three categories as well as the acceptance speech of Larry Pelzel, vice president and divisional merchandise manager of precious jewels at Neiman Marcus and recipient of the 2015 Gem Award for Lifetime Achievement.

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Sponsored by Synchrony Financial, the live stream can be viewed on the JA website.

“Gem Awards is a high-energy evening unlike any other event in our industry,” said Gem Awards Chair Norman Miller of Niche Media. “The live stream will allow anyone connected to the jewelry industry, connected to the nominees, and those who love jewelry to tune in and be part of the excitement.”

Last year, JA also started announcing the winners in a new format, with winners being announced live during the ceremony.

The 2015 Gem Awards will be held on Jan. 9 at Cipriani 42nd St. in New York. Tickets and tables are still available. For more information, visit


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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.