By Michelle Graff
New York--Manufacturer Ptak Brothers Jewelry has introduced the “Loving Embrace” program, a new business-to-business product designed to help jewelers close bridal sales.

The program includes a patent-pending measuring tool that identifies what shape of band will fit snugly against a customer’s unique engagement ring. Jewelers get access to 72 wedding band styles that fit perfectly with more than 95 percent of engagement and three-stone rings, the company said.

The bands are available in the customer’s choice of precious metals, including platinum, gold and palladium, and offer five different diamond setting styles. An in-case display of sample bands is provided free of charge.

For additional information on the contour wedding band program or to view a video demonstration visit the Loving Embrace website.

Adwar Casting Company has a new showroom, located at 576 Fifth Ave., Suite 703 in New York.

The showroom is larger than its previous one, the company said. Appointments can be made by calling 516-678-7755 or emailing This email address is being protected from spambots. You need JavaScript enabled to view it..

Kameleon Jewelry has released their newest catalog, which features new designs and holiday-themed pieces from the brand’s JewelPop line for St. Patrick’s Day.

To place an order, or for a copy of the new look book, call 866-431-4484, email This email address is being protected from spambots. You need JavaScript enabled to view it., or order online on the Kameleon Jewelry website.

The company also has announced a “surprise” release to their retailers: limited-edition JewelPop PopRocks made of the green-colored Connemara marble “in time for St. Patrick’s Day,” the brand said.

Kameleon said less than 200 Connemara marble pieces have been released in the United States and Canada. Connemara marble is found exclusively in the west of Ireland, and varies in color from pale, sage and moss greens variegated with dark green and white tones.

Complementing the Connemara PopRocks is Kameleon’s St. Patrick’s Day collection, which features shamrocks in enamel and Swarovski crystals.

LoveCraft Diamonds is helping retailers of its “Diamonds in Motion” products promote the moving pieces by offering a video that can be uploaded to their Facebook page.

Jewelers who carry and want to socially share the Diamonds in Motion video can visit this link to grab the URL, which can be posted on Facebook, Twitter and other social media networks.

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