By Michelle Graff
This 9.75-carat fancy vivid blue diamond, named the “Zoe Diamond” by the private buyer from Hong Kong who purchased it, was top lot of the sale of "Bunny" Mellon's jewels.
New York--Here are the five most popular stories from for the week of Nov. 23 to 29, according to Google Analytics.

1) The top 10 lots from the ‘Bunny’ Mellon sale
A 9.75-carat fancy vivid blue diamond was the top lot when Sotheby’s sold jewelry that once belonged to horticulturist, art collector and philanthropist Rachel “Bunny” Mellon. The stone set two world auction records.

2) Brands continue to come up big for Signet
Signet Jewelers Ltd. reported its third quarter financials last week, revealing that its brands like Vera Wang Love, Neil Lane and Le Vian that continue to be its top sellers.

3) EGL USA to launch trading platform by year’s end
After getting de-listed by RapNet in October, EGL USA has announced plans to launch its own diamond trading platform before the conclusion of 2015.

4) The smartwatch has too (many) faces
Richemont and Swatch Group are among the conglomerates cracking down on knockoffs of their brands’ most famous faces being created in digital form for smartwatches.

5) Why consumers are starting to love gold again
A Q&A with the World Gold Council’s Sally Morrison and Marcus Grubb explores the supply, demand, future pricing and marketing effort behind the yellow metal.

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