By Michelle Graff
michelle.graff@nationaljeweler.com
New York--Here are the top five stories on NationalJeweler.com from Sept. 20 to 26, according to Google Analytics.

1. Diamond drops and studs rule Emmys
While the evening was void of risk or adventure when it came to jewelry, last Sunday’s Primetime Emmy Awards saw plenty of classic diamond pieces.

Emmy winner and Veep star Julia Louis-Dreyfus wore platinum Chopard earrings set with 27.78 carats of diamonds at last week’s Primetime Emmy Awards.2. Why a Maryland jeweler is now selling scooters
In addition to jewelry, Baltimore-based Smyth Jewelers carries a variety of gifts to bring in more traffic and increase profits. The latest addition? A self-balancing, two-wheeled scooter called the Cyboard.

3. 65 red and pink diamonds, on a world tour
Rio Tinto once again has four fancy reds in its annual tender of special stones from the Argyle in Western Australia, the mine that produces the vast majority of the world’s pink and red diamonds.

4. Man found guilty in 2012 robbery, shooting at PA store
After about two hours of deliberation, a jury convicted the third of three men involved in a 2012 shooting and robbery that severely injured a York, Pa. jeweler.

5. Macy’s flagship debuts millennial-specific floor
The retailer’s latest attempt at attracting and keeping younger shoppers involves a renovated floor in the basement of its flagship store dedicated solely to apparel, accessories and technology.





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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.