By Michelle Graff
New York--Here are the top five stories on from Oct. 18 to 24, according to Google Analytics.

1. JSA: Female armed robber strikes again
The “extremely unusual” case of the female jewelry robber continued last week with news that she recently allegedly held up another jewelry store, this one in Tennessee.

Security camera stills show the young woman wanted in a string of armed robberies in the southeastern United States.2. Market roundup: What buyers wanted in Miami
If the recently concluded trade shows in Miami are any indication, trendy diamond fashion jewelry will continue to be the hot item in the coming holiday season and beyond, National Jeweler reported after returning from Florida last week.

3. John Hardy to spend record amount on advertising
The jewelry brand announced last week that it has quadrupled its advertising spend and unveiled a campaign for fall that puts its jewelry up against the natural landscape of Bali.

4. Fall ushers in dark-hued collections
David Yurman, Lagos and Armenta all have unveiled lines featuring blackened metals for fall/winter 2015, as darker color palettes arrive with autumn.

5. Hearts On Fire names its Retailer of the Year
Texas retailer Thomas Markle Jewelers took home the title at the diamond brand’s recently concluded Hearts On Fire University event in Las Vegas.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.