By Michelle Graff
michelle.graff@nationaljeweler.com
New York--Here are the top five stories on NationalJeweler.com from Nov. 22 to 28, according to Google Analytics.

1. Retailer combats reviewers-for-hire
When Long’s Jewelers racked up 100 fake one-star reviews on Facebook in just a few days, the retailer found that some people are willing to post and profit from untrue reviews. Here’s what they did about it.

This 0.59-carat Paraiba tourmaline from Brazil was featured in the latest installment of Rocks On, which was one of the National Jeweler’s most popular stories last week. 2. Rocks On: Paraiba tourmaline
While Brazilian Paraiba tourmaline remains in high demand, skyrocketing prices and dwindling supply have led to increased interest in the cuprian tourmaline coming out of Africa, National Jeweler reported in the latest installment of Rocks On, the publication’s monthly colored gemstone feature.

3. Egyptian queen’s necklace could fetch $4.6M
A platinum and diamond necklace made in 1939 for Queen Nazli of Egypt will be up for auction at Sotheby’s Dec. 9 sale of Magnificent Jewels in New York and is predicted to sell for more than $4 million.

4. 7 store security tips for the holiday season
John J. Kennedy of the Jewelers Security Alliance shared with National Jeweler the most common security mistakes jewelers make as the holiday rush hits and also gave his recommendations for avoiding them.

5. Column: The price of integrity
Whether retailers choose to discount or not, it is vitally important that they have integrity in their pricing, Vibhor Gems President and columnist Peter Smith wrote in his latest article.





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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.