By Michelle Graff
New York--Here are the five most popular stories from for the week of Jan. 18 to 24, according to Google Analytics.

1. How to adapt to the changing bridal market
During a session at the JA New York show on Monday, Jan. 19, experts discussed how jewelers can navigate the changes in today’s marriage market to capitalize on current opportunities.

2. What to do when it’s bye-bye best customers
In this column, Ellen Fruchtman discusses what to do when jewelers see a dwindling customer base and the importance for retailers of having a smart marketing person to attract new shoppers.

3. How jewelers can keep it simple, tell a story
During her keynote address at the JA NY Winter show on Sunday, Jan. 18, MSNBC host JJ Ramberg spoke of the need for retailers to simplify their businesses and explain the “why” behind their stores.

4. 7 new pieces from JA New York Winter
National Jeweler’s editors highlight seven new pieces of jewelry displayed at the JA New York Winter show from Jan. 18 to 20 at the Javits Center in Manhattan, ranging from vivid colored gemstones to statement metal pieces.

5. Smart ring company raises $5M in funding
Ringly, a company that makes rings that alert wearers to incoming calls and messages, secured $5.1 million in Series A funding, bringing total investment in the company to $6.1 million to date.

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