By Michelle Graff
New York--Here are the five most popular stories on from Feb. 22 to 28, according to Google Analytics.

1. Fla. jeweler Mark Levinson found dead
Mark Levinson, who founded Fort Lauderdale’s Levinson Jewelers with his wife Robin more than 25 years ago, was found dead in an apparent suicide on Feb. 24, authorities said, resulting from a gunshot wound to the head. He was 60 years old.

2. After 30 years in business, Fragments to close
The showroom that served the industry and helped launch careers of some of the most well-known designers for more than three decades is shutting down, with founder Janet Goldman telling National Jeweler that she made the decision after the rent for her SoHo neighborhood location was set to double.

3. 6 trends that ruled in Arizona
Blue and pink gemstone shades took over Tucson during the gem shows in February last month, and finished jewelry at the Centurion show played on the looks of the Seventies and Eighties, featuring fringe, chunky gold styles and geometric shapes.

4. The ‘cash for gold trend’ reverses
U.S. consumers are back to loving gold again, with the nation recording its best fourth quarter for jewelry demand since 2009 and “distress selling” on the decline.

5. Tiffany releases TV ad with same-sex couple
The public can now see the ad in the company’s new “Will You?” campaign, designed to take a modern look at love and featuring a same-sex couple for the first time in the retailer’s history.

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