New York--Here are the top five stories on NationalJeweler.com from May 24 to 30, according to Google Analytics.

1. Coach’s corner: 10 common mistakes salespeople make
Dressing too casually and paying more attention to their smartphone than to the customer are two of the most common blunders committed by salespeople today, columnist and Jewelry Coach Pat Henneberry says.

2. Royal Asscher to debut new cut, campaign at JCK
The family-owned diamond company has a patented round brilliant cut and a new advertising campaign starring model Nicola Breytenbach.

3. JCK Las Vegas owner acquires JIS shows
Reed Exhibitions announced last week that it has purchased Jewelers International Showcase, which operates the three JIS shows held each year in Miami Beach.

4. ‘A Diamond is Forever’ is back
Forevermark announced in Las Vegas that its holiday marketing campaign will use the famed slogan first coined in the 1940s but will make it “fresh” for millennial consumers.

5. Sex and the City costume designer coming to JCK
Patricia Field, who greatly influenced fashion dressing the four stars of Sex and the City, discussed trends and the “it” factor during an event held Saturday afternoon at JCK Las Vegas. 


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Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.