May’s Rocks On, which focused on the yellow-green gemstone peridot, was among the most-read stories on NationalJeweler.com last week.
New York--Here are the top five stories published on NationalJeweler.com for the week of May 22 to 28, according to Google Analytics.

1. JSA Offering $10K Reward in Las Vegas Robbery
The Jewelers’ Security Alliance is asking for information leading to the arrest of five men wanted for a violent smash-and-grab robbery of high-end watches.

2. The History Behind … The Choker
Long before they encircled the necks of goth girls in the 1990s or were popularized by a princess in the late 1800s, chokers were donned by women in ancient civilizations to protect their throats.

3. Tiffany’s Q1 Comps Drop 9% in a Difficult Quarter
Same-store sales fell in the United States too, with the jeweler stung by a slowdown in both tourist and domestic spending.

4. Rocks On: What Keeps Peridot Popular
While the larger, finer pieces of peridot are becoming more expensive, the price for this yellow-green gemstone remains relatively stable overall, helping spur demand.

5. 12 Jewelry Designers Not to Miss at Couture
In her first blog, Associate Editor Ashley Davis shares a dozen designers she won’t leave Sin City without seeing.



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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.