By Brecken Branstrator

Toledo, Ohio--Fruchtman Marketing and Thinkspace have announced a strategic partnership to offer jewelers, vendors and designers a new service for creating custom websites.

Thinkspace is a website management system and inventory cloud platform designed specifically for retailers, vendors and brands in the jewelry industry.

The joint offering between the company and Toledo-based Fruchtman is called “Next Level,” which offers a custom approach to designing websites by approaching web development from a marketing perspective.

According to Fruchtman Vice President Shane O’Neill, clients hire Fruchtman as agency of record and Thinkspace from a web platform perspective. Then, before the website is developed, an entire marketing plan is created.

O’Neill said the idea behind this is that “by knowing and understanding what the marketing plan will be, we can then develop highly relevant content on the website,” which is important because relevant content allows for better positioning in things like search and lower cost for things like paid search.

He also added that the two will continue to work with clients as their marketing plans might evolve to make the changes that might be needed, with Fruchtman handling everything for the client from a marketing perspective as well as working closely with Thinkspace to provide copy, banner design and other relevant content for the site.

It is available to jewelry retailers with sales volumes of more than $5 million, vendors and designers.

For more information about the collaboration, contact Shane O'Neill at Fruchtman Marketing at 419-539-2770, ext. 216 or Larry Chasin at Thinkspace at 844-935-3935, ext. 206.

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.