Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
The Knot Drops a Hint
The bridal marketplace has launched a new service called “Hint” to help couples find the perfect style of ring and be connected to local jewelers.
New York--TheKnot.com has launched a new service to help couples find the perfect ring, just in time for the many proposals that will pop up during the holiday season.
The bridal marketplace has launched a new service called “Hint,” which provides a one-stop shop for users to browse and “like” rings, send a hint about their favorites to their partners, and have The Knot translate their favorite styles to real rings and designers to start the buying process with a local jeweler.
Hint is designed to help people better figure out exactly which styles of rings they like and translate that to real product.
After choosing six engagement ring images, The Knot uses those selections to create a description of what they like, including style, shape, metal and designers, plus additional information on each category if they want to learn more.
These recommendations also can be sent to the user’s partner, friends or family, and the proposer can use the information and the site to connect with local jewelers and share favorites taken directly from TheKnot.com to create the perfect ring.
Any jeweler that has a “storefront,” a mini website of their own, on TheKnot.com will be included in the recommendation from Hint. Users click through to the retailer’s “storefront” from that recommendation to learn more about the jeweler, read reviews, browse images and connect with them.
The Knot said it has both paying and non-paying vendors listed on TheKnot.com. The unpaid vendor listings don’t have any photos, reviews, etc., but business can claim their isting to create a “storefront.” For the monthly paying vendors, The Knot provides a space for this on the website featuring images video, a bio, details on the store, links to their website and social media channels, and more.
Paying retailers also can link back to the designer lines they carry in The Knot’s engagement ring gallery, a spokesperson for the Knot said, and show up first in search results on both sites.
To celebrate the launch of Hint, The Knot is hosting a sweepstakes where three winners will get an engagement ring from Karl Lagerfeld’s new bridal collection and an American Express gift card from Jewelers Mutual Insurance Co. to help with wedding planning purchases.
“Eighty percent of grooms said they got a little input from their fiancées or one of her friends or family members before purchasing the ring,” said Kellie Gould, editor-in-chief
The launch follows closely on the heels of The Knot’s owner, XO Group, announcing that it had acquired proposal platform How He Asked, which features unique proposal stories as well as tips for popping the question and ring shopping.
The Latest
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.