He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
FTC Warns Influencers about Disclosure Violations
The commission sent out more than 90 letters, marking the first time it has reached out to social media influencers directly to “educate” them.
Washington, D.C.--The Federal Trade Commission’s efforts to take a harder look at sponsored internet posts is continuing in earnest.
In the fall, reports emerged that the commission was starting to crack down on companies and marketers to ensure that the proper guidelines for disclosure were being followed on social media.
Now, it seems the conversation is being carried over to influencers as well.
After reviewing Instagram posts by a number of celebrities, athletes and other influencers, the FTC said it sent out more than 90 letters reminding them to disclose any relationships they might have with brands when they’re promoting them on social media.
The FTC said this is the first time it has reached out directly to social media influencers to “educate” them. (It isn’t publicly releasing the names of the recipients of said letters.)
The letters came in response to petitions filed by Public Citizen and other consumer advocacy groups.
One of the first things the commission did in its letters was remind the influencers of the FTC Endorsement Guides.
According to the guides, if there’s a “material connection” between endorser and advertiser--a connection that might affect a consumer’s view of the endorsement--that connection should be “clearly and conspicuously disclosed” by both endorsers and marketers if it’s not already clear from the post.
A material connection could include a business or family relationship, monetary payment or free product.
when your lyrics are on the bottle ⯑ #ad
A post shared by Selena Gomez (@selenagomez) on Jun 25, 2016 at 2:03pm PDT
The letters also addressed one issue that is specific to Instagram: When consumers look at a post on mobile devices, they typically can only see the first three lines of a longer post unless they click “more.”
The FTC told recipients that when they make endorsements on Instagram, they should disclose any connections with the brand or marketer above the “more” button.
Additionally, the letters stated that when hashtags or links are used, readers might skip over them, especially if they’re at the end of a long post, which means that disclosure included in such a way is “not likely to be conspicuous.”
Some letters even addressed specific hashtags that consumers might not understand to be a disclosure, like “#sp,” “Thanks [brand],” or “#partner” in an Instagram post.
An example of the letters the FTC sent to influencers can be found on the FTC website.
The Latest
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
Ho Brothers offers scalable solutions for the future of custom jewelry.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.